Marketing club welcomes dynamic Innovators and learners to get into – “A global marketing career perspective”. The club focuses to sheds it’s light on the healthy mix of marketing essence, aiming towards different roles within sales and marketing. We believe at MBA Marketing Club - Abhiyan, is one of the platforms in bridging gap between students and the institutions.

The club is a great opportunity to the student’s community for encouraging industrial participation and to enhance potential knowledge, skills, ability, behavior, culture, attitude and leadership effectively and efficiently to spread out marketing experience and ideas, as well. The club provides various opportunities include the chance to interact with guest speakers, attend local conferences, and network with alumni. Club offers students with opportunities to engage in marketing-related and social activities.

Vision Statement:

“To enhance and empower the students that transforms ideas into action, capabilities into successful and dreams into reality”

Mission Statement:

Our focus is to provide the knowledge, skills, and enhancement needed to become leaders in the field of marketing and to develop and prepare club members for marketing careers.

Objectives:

• To identify and bring out the students inner capabilities and to improve effective communication and negotiation skills
• To enrich the students with high academic strength to compete global challenges. And to create new ideas and innovative excellence
• To develop leadership qualities among students.
• To inculcate sociological and significant green marketing environment.

Club Structure:

Chief Coordinator  : Prof. Veena Shastry & Prof. Spoorthy AR
Faculty Members   : Prof. Asha K C, Prof. Naveen Kumar M & Prof. S Pavithra
Student Members  : All Students of MBA Department

Club Activities

• Marketing Simulations
• Marketing seminars, guest Speakers
• Brand Competitions
• Best Marketing project award
• Networking with the corporate world
• Real life marketing research
• New product development and promotional activities
• Customer Relationship Management
• Supply chain management